# Audyence
> Audyence is the industry's only B2B demand marketplace for cost-per-lead inventory.

Canonical page: https://partners.demandbase.com/partners/audyence
Marketplace: Demandbase Marketplace
Last updated: 2026-06-24
Logo: https://assets.partnerfleet.app/nmfib7vtjqo7zbx1ele2ghh4ta2l

## At a glance
- Category: Content Syndication & LeadGen
- Demandbase Product: Demandbase for Marketing
- Website: [www.audyence.com](https://www.audyence.com/)

## Call to actions
- **Contact Us** — submit the contact form on https://partners.demandbase.com/partners/audyence

## About
Audyence is the first B2B demand marketplace for cost-per-lead inventory.Audyence is the first programmatic platform built specifically for cost-per-lead demand generation. It centralizes campaign planning, purchasing, activation, and performance management across a transparent marketplace of publishers and demand suppliers, giving marketing teams a single system of record for B2B demand. The platform sits downstream of account intelligence platforms like Demandbase, turning intent signals, buying group strategy, and target account insights into real, measurable demand at scale. Reach up to 1B+ professionals across 150 industries with your choice of more than 30 B2B publishers. By removing opaque broker networks and intermediary markups, Audyence meaningfully reduces the costs to generate demand while providing full transparency into lead sources, pricing, and performance. Marketers can plan campaigns, allocate budgets, launch programs, and optimize performance in one unified platform.A powerful data backbone supports real-time optimization, fraud detection, and precision targeting, while automated workflows dramatically reduce operational friction—cutting campaign launch timelines by up to 95%.The platform also includes built-in lead management and governance, with automated lead validation, qualification, and de-duplication to ensure only high-quality data enters your marketing and sales systems. Unlike traditional lead processing platforms, these capabilities are included natively in Audyence, with no platform fees and no per-lead processing charges.The result is faster execution, greater transparency, cleaner data, and materially improved operational and pricing efficiency.Audyence is where B2B demand strategies actually get executed.Audyence. Demand Innovation. 

## Features
- **Platform Features and Benefits** — ·  Programmatic, CPL-Based Marketplace The only programmatic infrastructure purpose-built for B2B paid demand, providing transparent, direct access to vetted publisher supply on a true cost-per-lead model.·  Granular Publisher-Level Controls Activate, test, and optimize at the publisher level with full transparency into pricing, volume, and performance to drive structured test-and-learn optimization.·  Accelerated Deployment (48-Hour SLA) Volume availability and bid recommendations delivered within 24 hours; campaigns activated within the next 24, enabling rapid iteration cycles.·  Structural Cost Efficiency (Up to 47% Lower CPLs) Automation and direct marketplace access remove intermediaries, driving materially lower CPLs versus industry benchmarks, with incremental efficiencies via preferred deal constructs.·  API-First Integrations (Demandbase + MAP) Native Demandbase API integration and direct MAP connectivity enable seamless audience activation, lead routing, and closed-loop performance measurement.·  Full-Fidelity Performance Reporting Comprehensive real-time reporting across publisher, campaign, asset and program levels, designed to meet marketing, revenue operations, and finance requirements.·  Double-Touch Programs + 17-Step Lead Validation Framework Multi-touch engagement options combined with a structured 17-step verification process to improve data integrity and downstream conversion rates.·  No Platform Fees (Including Data Validation) Built-in validation workflows eliminate the need for third-party data verification vendors, reducing operational overhead and total cost of ownership.·  Real-Time Campaign Optimization Direct in-platform control over budgets, publisher allocations, pacing, and optimizations,  removing dependency on managed-service workflows.·  Pre-Launch CPL & Availability Modeling Predictive modeling prior to activation enables forecast accuracy, pre-spend benchmarking, and proactive budget optimization.

## Resources
- Audyence + Demandbase Value Proposition

## Screenshots
- [Audyence (video)](https://player.vimeo.com/video/1080635002?app_id=122963)
- ![Reporting for Advertisers. Know exactly where your campaigns stand(and why) without having to piece it together yourself. Real-time, account-based, cross-publisher.](https://assets.partnerfleet.app/47g1xnsbsuqt0fozgfht5ugeun2d)
- ![Campaign dashboard allows you to create campaign and follow their progress through the activation workflow seamlessly.](https://assets.partnerfleet.app/cbuiwcvmuqgv05nw2f8m7p2fd6u8)

## Testimonials
- "“Working in the Audyence platform is extremely easy. Building and activating a campaign took me just minutes, and with their highly efficient CPLs and supplier transparency, the Audyence team really delivers on their promises.”" — Brea Rosario, Sr. Digital Marketing Manager
- "“What’s worked well with Audyence is the balance between control and speed. We can launch campaigns quickly, manage complex suppression and lead review requirements, and still have flexibility in how we work with publishers. That combination has helped us keep content syndication efficient while continuing to drive pipeline across multiple business units.”" — Andrew Frayle-Ochoa, Global Campaigns Marketing Manager, Mitel
- ""With the Audyence platform, we've greatly accelerated our time to market and uncovered significant efficiencies in our global CPLs. The platform allows us to engage target accounts faster than ever, leading to a more effective and streamlined lead generation process."" — Sara Gallin, Senior Global Demand Gen. Specialist, Bitsight

## Permissions
- Active and Intent-Based Account Lists — Push to Partner — Qualified and Verified Engaged Leads