# G2
> Create intent-driven ABM campaigns with G2 + Demandbase.

Canonical page: https://partners.demandbase.com/partners/g2-be795cb8-d050-45f2-acab-4bcd09871630
Marketplace: Demandbase Marketplace
Last updated: 2025-08-27
Logo: https://assets.partnerfleet.app/ovnm8w14zc9zudyesazh693yjfqw

## At a glance
- Category: Intent & Data
- Demandbase Product: Demandbase for Marketing
- Website: [www.g2.com](https://www.g2.com)

## Call to actions
- [Get a Demo](https://www.demandbase.com/demo-request/?utm_source=demandbase&utm_medium=website&utm_campaign=partner-listings-g2)
- [Request a G2 demo](https://sell.g2.com/integrate/demandbase#form)

## About
G2 is the world’s largest and most trusted tech marketplace, helping 60 million every year make market software decisions based on authentic peer reviews. People can discover, review, and manage the software they need to reach their potential.

## Features
- **G2 and Demandbase** — Discover accounts researching you on G2. Build audiences and target your high-intent accounts through Demandbase.G2 Buyer Intent surfaces accounts showing interest in your product, category, and competitors across G2.com. Accounts are mapped to corresponding accounts in your Demandbase instance.Custom audiences of these accounts + contacts dynamically populate and bucket accounts into their appropriate Journey Stages.Demandbase helps you optimize performance with testing and measurement for creative, messaging, and offers.Explore the Integration Guide to learn more.

## Resources
- [Kibo Finds and Converts More Accounts with G2 + Demandbase](https://learn.g2.com/case-study-kibo-higher-conversions)
- [The ABM Consult Webinar](https://sell.g2.com/the-abm-consult)
- [The ABM Buyers Guide](https://sell.g2.com/abm-integration-buyers-guide)
- [How Intent Data Shapes the Path to Revenue](https://www.youtube.com/watch?v=_eQqDjYnr8o)
- [G2 and Demandbase Integration](https://assets.partnerfleet.app/w0xftflkas4osd5bz9m8v1gwfblw)

## Screenshots
- ![Accounts](https://assets.partnerfleet.app/56liwnpiogop1f3z1lnc12c1jk54)
- ![Campaigns](https://assets.partnerfleet.app/8q6rex6gkw07usjjh4myrn4n4933)
- ![Engagement Minutes](https://assets.partnerfleet.app/a7wi52h3vwi898pl0es4onvuz4q9)
- ![Intent Surge Accounts Demo](https://assets.partnerfleet.app/0ofo5pft6nx62lh6s6je2iwszdl3)
- ![Journeys](https://assets.partnerfleet.app/rfb1onmhqr2q57l06eyinoujss6w)
- ![Precise Segmentation](https://assets.partnerfleet.app/4y4trqsqbqr5dww7x6g7kjgwsovt)
- [Take the Risk Out of Buying Software (video)](https://youtube.com/embed/d6Jx7Bkcwmg)

## Testimonials
- "We have a bunch of segments built which include our demographics scoring, G2 intent data, and Demandbase. We plug those accounts into Demandbase to spend dollars while our SDRs prospect them. We then advertise to [those accounts] to create marketing qualified leads...G2 intent data has allowed us to narrow our focus and be more intentional and strategic. RESULTS: 2.9x increase in bottom-funnel conversions" — Justin Berger - Kibo, Sr. Director, Demand Generation

## Permissions
- Demandbase Intent — Pull from Partner — G2 Intent