# INFUSE
> INFUSE is a global B2B demand and revenue marketing performance company. At the heart of INFUSE is a demand engine powered by data: first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights. This AI-driven demand engine ensures precision targeting across in-market buyer and account profiles to drive qualified interest. Omnichannel outreach and INFUSE-exclusive marketing programs identify and engage prospective buying groups throughout their journey. To optimize your investment and deliver on your lead-to-revenue performance goals, INFUSE demand generation tools and professionals are available in over 75 countries across all time zones.

Canonical page: https://partners.demandbase.com/partners/infuse
Marketplace: Demandbase Marketplace
Last updated: 2026-09-16
Logo: https://assets.partnerfleet.app/e52vzf9a5pbpk3sb5vkl9cuh8vvh

## At a glance
- Category: Advertising, Content & Web Experience, Content Syndication & LeadGen, Intent & Data
- Demandbase Product: Demandbase for Marketing
- Website: [www.infuse.com](https://www.infuse.com)

## Call to actions
- **Let's Talk** — submit the contact form on https://partners.demandbase.com/partners/infuse
- **Get started with INFUSE** — submit the contact form on https://partners.demandbase.com/partners/infuse

## Description
INFUSE combines advanced AI-driven analytics with comprehensive demand orchestration to engage complete buying groups with precision. Our platform offers end-to-end targeting, real-time optimization, and coordinated omnichannel activation to ensure steady pipeline growth. Trusted by global organizations, INFUSE empowers B2B leaders to achieve measurable performance improvements, maintain compliance, and drive sustainable revenue outcomes.

## Features
- **Every GTM Role. Every Demand Challenge. Every Market.** — INFUSE is a global B2B demand generation partner trusted by thousands of organizations across 75+ countries. Every program is executed in compliance with GDPR, CCPA, and applicable regional data privacy regulations.
- **Precision Demand Strategies for Modern GTM Teams** — INFUSE delivers buyer enablement through proprietary demand generation technology that identifies hidden research activity, engages complete buying groups, and activates omnichannel engagement based on verified buyer behavior.
- **Engagement and Activation** — Omnichannel engagement coordinates touchpoints across email, content syndication, targeted display, social, and partnerships. Strategies adapt dynamically based on buying group activity.
- **Accurate Buyer and Account Intelligence** — Identify high-performing tactics and channels and adjust campaign criteria in real-time for optimal budget utilization. Inform and guide effective follow-up to conversion.
- **24/5 Dedicated Client Success Support** — Access demand experts across all time zones who monitor programs, provide recommendations, and ensure maximum value
- **Partnerships and Integrations** — Brand-to-revenue integrations connect INFUSE with existing marketing automation, CRM, and analytics platforms, without subscription fees.

## Resources
- [How to Amplify Demand and Discoverability with Content Activation](https://infuse.com/insight/amplify-b2b-marketing-content-activation/)
- [How to Drive ROI with Demand Intelligence](https://infuse.com/insight/how-to-drive-roi-with-demand-intelligence/)
- [The Day Zero List: How B2B Pipeline Is Won Before Buyers Start Looking](https://infuse.com/insight/day-zero-list-how-b2b-pipeline-is-won/)
- [The Buyer-Led GTM Framework: How to Accelerate Buyer Confidence](https://infuse.com/insight/buyer-led-gtm-how-to-accelerate-b2b-buyer-confidence/)
- [Discoverability-to-Revenue: Building Trust in an AI-Enabled Era](https://infuse.com/insight/discoverability-to-revenue-building-trust-buyer-ai-era/)
- [The AI Implementation Handbook for B2B GTM in 2026](https://infuse.com/insight/ai-implementation-handbook-for-b2b-gtm-in-2026/)

## Media
- [Learn how DeepL successfully scaled to enterprise level by partnering with INFUSE to implement scalable demand generation strategies. Deep dive into how they have reached and engaged targeted upmarket B2B buyers through precision targeting, custom qualifying questions, and the INFUSE Demand Accelerator Platform. What you will learn: ▶️ How DeepL scaled their demand generation to successfully target enterprise B2B buyers ▶️ The role of precision targeting in identifying and engaging high-value upmarket accounts ▶️ How custom qualifying questions improve lead quality and sales readiness ▶️ How you can streamline enterprise demand generation at scale, just like DeepL Key takeaways: ▶️ Precision targeting frameworks identify the buying group members within enterprise organizations that are ready for advanced solutions ▶️ Custom qualifying questions that assess enterprise readiness and prioritize high-intent accounts are critical for sales engagement ▶️ Distributing relevant materials across multiple touchpoints in complex buying journeys ensures your content will reach the right people at the right time This case study showcases how DeepL partnered with INFUSE to power their shift to enterprise markets through scalable demand generation. The comprehensive program combined precision targeting, custom qualifying questions, strategic content activation, the INFUSE Demand Accelerator Platform, and sophisticated prospect nurturing to successfully reach and engage targeted upmarket B2B buyers in enterprise organizations. 🔗 Learn more: https://infuse.com/insight/deepl-case-study/ 📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-robin/infuse (video)](https://www.youtube.com/watch?v=6x9m7IWEghk)
- [Explore how Freightos partnered with INFUSE to establish industry thought leadership through strategic content activation, custom research, and omnichannel engagement that enhanced brand presence and positioned them as a trusted voice in their market. What you will learn: ▶️ How strategic content activation establishes thought leadership and enhances brand authority ▶️ The role of custom surveys and original research in building industry credibility ▶️ How omnichannel engagement amplifies content reach and maximizes audience impact ▶️ How precision targeting ensures content reaches the right buying group members Key takeaways: ▶️ Implementing custom research initiatives generates proprietary industry insights and data-driven thought leadership content that enhances the performance of your program ▶️ Precision targeting and omnichannel engagement strategies will amplify brand presence across multiple touchpoints ▶️ Developing custom content solutions, including ebooks that position brands as authoritative industry resources, is key to enabling buying group members This case study highlights how Freightos collaborated with INFUSE to establish thought leadership through a customized demand generation program. The strategy combined precision targeting, custom research, custom content solutions, and strategic content activation to establish Freightos as an industry authority and enhance their brand presence in a competitive marketplace. 🔗 Learn more: https://infuse.com/insight/freightos-case-study/ 📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-robin/infuse (video)](https://www.youtube.com/watch?v=2cvExVoDZSw)
- [Discover how Veeam Software successfully transformed its pipeline performance during a critical buyer model shift. They achieved this by partnering with INFUSE to implement a high-performance demand generation strategy with precision targeting, multi-touch ABM, and 6sense buyer intelligence. What you will learn: ▶️ How Veeam Software pivoted its sales strategy during a buyer model shift to maintain pipeline performance ▶️ The role of high-performance demand generation in accelerating B2B pipeline velocity ▶️ How precision targeting and 6sense buyer intelligence create more qualified opportunities ▶️ Why multi-touch ABM strategies are essential for complex B2B sales cycles Key takeaways: ▶️ Implementing precision targeting frameworks allows for identifying high-intent accounts during market transitions ▶️ Multi-touch ABM programs that engage multiple stakeholders across extended buying groups are more effective than traditional ABM tactics ▶️ Building personalized demand generation programs that adapt to evolving customer buying journeys is key for B2B success This case study demonstrates how Veeam Software partnered with INFUSE to successfully navigate a buyer model shift through strategic demand generation. The program combined precision targeting, sophisticated nurturing sequences, multi-touch ABM tactics, and 6sense buyer intelligence to drive pipeline performance during a period of significant market change. 🔗 Learn more: https://infuse.com/insight/infuse-boosts-veeams-pipeline-performance-during-buyer-model-shift/ 📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-robin/infuse (video)](https://www.youtube.com/watch?v=mMFSustrPWU)
- [Discover how INFUSE partnered with Mindfire to build a comprehensive demand generation strategy that drives pipeline growth through precision targeting, content activation, and strategic nurturing. This case study provides the blueprint for building a cohesive demand generation program, implementing precision targeting for better ROI, and scaling B2B marketing efforts with proven frameworks. What you will learn: ▶️ How INFUSE builds robust demand generation programs for B2B companies ▶️ The role of precision targeting in reaching high-intent prospects ▶️ Why content activation is critical for engaging buyers at every stage ▶️ How custom qualifying questions improve lead quality and sales readiness ▶️ The essential elements of a comprehensive demand generation framework Key takeaways: ▶️ Multi-touch nurturing programs keep prospects engaged throughout the buyer journey ▶️ Content activation frameworks deliver personalized messaging based on buyer behavior ▶️ Custom qualifying questions that filter for sales-ready prospects improve conversion rates ▶️ Campaigning for an integrated demand generation approach that aligns marketing and sales is what will drive the maximum impact Building a demand generation program requires more than just running campaigns. It demands a systematic approach that combines the right targeting, relevant content, strategic nurturing, and intelligent qualification to drive meaningful business outcomes. This case study showcases how Mindfire achieved all that through their partnership with INFUSE. 🔗 Learn more: https://infuse.com/insight/mindfire-solutions-case-study/ 📥 Talk to a demand generation expert:https://infuse.chilipiper.com/round-robin/infuse (video)](https://www.youtube.com/watch?v=evlnXmXe180)
- [Learn how Alation partnered with INFUSE to accelerate pipeline velocity through a strategic demand generation campaign targeting high-intent prospects interested in data catalog solutions. What this case study covers: ▶️ The challenge: Connecting with high-intent prospects researching data catalog solutions ▶️ INFUSE's strategic approach combining Competitive Displacement and Deep Media Nurturing ▶️ Content marketing, content activation, and nurturing techniques that drove performance ▶️ Retargeting strategies targeting prospects searching for competitor products ▶️ How to broaden market reach while driving conversions in competitive landscapes Key strategies demonstrated: ▶️ Competitive Displacement tactics to capture prospects evaluating alternatives ▶️ Deep Media Nurturing programs for sustained engagement ▶️ Multi-touch content activation framework ▶️ Retargeting approaches that expand reach and boost conversion rates ▶️ Pipeline acceleration techniques for data and analytics solutions This case study demonstrates how combining strategic content activation with targeted nurturing programs can significantly boost engagement and connect enterprise software vendors with qualified buyers actively evaluating solutions. 🔗 Learn more: https://infuse.com/insight/infuse-boosts-conversion-rates-for-alation-with-competitive-displacement/ 📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-robin/infuse (video)](https://www.youtube.com/watch?v=XeLTt2Caq4g)
- [Discover how West Monroe partnered with INFUSE to efficiently nurture prospects across 7 industries through a targeted ABM program combining omnichannel content activation with custom-tailored nurturing campaigns. What this case study covers: ▶️ The challenge: Efficiently nurturing prospects across Banking, Consumer & Industrial Products, and High-Tech & Software sectors ▶️ INFUSE's solution: Launching targeted ABM programs with omnichannel content activation ▶️ Custom-tailored content strategy guided by West Monroe's content map ▶️ Nurturing campaigns designed for multi-industry engagement ▶️ Results and quality engagement metrics from the initiative Key strategies demonstrated: ▶️ Omnichannel content activation approach for enterprise accounts ▶️ Custom content development aligned with client messaging frameworks ▶️ Nurturing best practices across diverse B2B verticals ▶️ ABM program structure for professional services firms ▶️ Quality engagement tactics that drive pipeline Perfect for organizations, B2B marketers, and revenue teams seeking proven frameworks for multi-industry ABM programs and custom content strategies that deliver measurable results. 🔗 Learn more: https://infuse.com/insight/infuse-generates-high-quality-leads-in-7-industries-for-west-monroe-with-omnichannel-content-syndication/ 📥 Talk to a demand generation expert: https://infuse.chilipiper.com/round-robin/infuse (video)](https://www.youtube.com/watch?v=Q4jBHU73vnc)

## Testimonials
- "INFUSE alleviate the pressure of demand gen campaigning from our limited in-house resource, and not only execute it for us, but execute it well. They generate quality leads that match our ICP (ideal customer profile), and are very receptive to targeting refinements and optimisations throughout campaigning. We are also safe in the knowledge that we will get leads - they remove the uncertainty of digital marketing by guaranteeing leads that meet our target criteria." — Gabe Green, Fractional Head of Marketing
- "We work with INFUSE on a number of clients, they help us drive lead/demand generation into a whole host of industries by delivering top and middle funnel leads within our criterias. They also integrate and connect with the marketing technology of our clients seamlessly and are always flexible in helping us get setup." — Matt Conway, B2B Account Director
- "What makes INFUSE a great partner is their understanding of different markets and specific verticals. They supported Sage Intacct in the UK and adapted that experience to help us launch in France, our first non-English market. INFUSE provided valuable insights and helped us find what worked in our context to generate valuable opportunities. Now, with campaigns aligned to our priorities and ICPs, we’re in a much stronger position to scale." — Marie Philibert Leclair, Field Campaign Manager ETI, Sage France
- "Very responsive, professional and patient team. We had multiple round of edits on both the copy and design and they were very understanding." — Valerie Levin, Director of Marketing
- "A pleasure working with INFUSE. They feel responsible for your success, are flexible and work with me on improvements for campaigns." — Cas de Wit, Growth Marketing Manager
- "They are responsive and quick, and very helpful when setting up new programs or making adjustments. They follow our templates and provide timely updates." — Alexandra (Drabek) Vandevende, Digital Marketing Manager
- "They do what they do extremely well and are extremely knowledgable in all things B2B, but it's the softer things that everyone says they do, but fail to deliver on where Infuse really stand out for me. They always make themselves available. They are responsive, quick and efficient. Nothing is ever a trouble or problem. Their passion for doing something great is infectious. They really do work as a partner and not just a provider. They are always willing to share. Their absolute will to flex and fit in with what you need. They can seemingly find an answer to anything. And...they all seem to be genuinely lovely people, every single last one of them. Which just makes working with them a joy." — Jamie M., Head of Client Services

## Integration Diagrams
- Demandbase Account Lists and Journey Stages — Push to Partner — Campaign Activation