# Merlin/Leonard
> The B2B strategy that combines automation, ABM and technology to help you grow.

Canonical page: https://partners.demandbase.com/partners/merlin-leonard
Marketplace: Demandbase Marketplace
Last updated: 2025-12-02
Logo: https://assets.partnerfleet.app/n98w8h52vsxvdm33autiba0jovs8

## At a glance
- Demandbase Product: Demandbase for Marketing, Demandbase for Sales, Demandbase Advertising, Demandbase Data
- Services Expertise: Implementation, Integrations, Operations, Strategy
- Office Locations: EMEA
- Website: [merlinleonard.com](https://merlinleonard.com)

## Call to actions
- [Contact Us](https://merlinleonard.com/en/contact/lets-discuss-gtm-account-based-strategy/)

## About
Merlin/Leonard is a B2B marketing consultancy that combines strategy, technology and creativity.We support you in building your marketing strategy and Account-Based GTM, implementing your tools (Marketo, Demandbase), and activating high-impact campaigns.Our mission: to align your marketing and sales teams to create more relevant, more targeted... and more profitable customer experiences. 

## Benefits
- **🧠 Vision & Strategy** — Take a step back, structure your approach, align your teams.B2B digital marketing can no longer just be about stacking tools or multiplying campaigns. It must be based on a clear vision, a shared strategy and a lucid reading of the market's profound changes. This is what we offer you through:🎯 State of the Art in B2B Digital Marketing Seminar💡 Strategic discussion with a Digital Marketing expert🔄 Lead Management strategy🛡 Account-Based GTM strategy(Re)Think your strategy with us !
- **🏰 Account-Based GTM with Demandbase** — Target the right accounts, capture the right signals, direct your efforts where they count.With Demandbase, we implement an ultra-targeted, data-driven Go-to-Market strategy, in perfect sync with your sales teams.🧭 Demandbase strategic configuration🔧 Deployment and integration projects🎓 Platform and method training🛠 Daily support🔍 Configuration and performance auditAlign Marketing & Sales with your key accounts
- **⚙️ Marketing Automation avec Marketo** — Make your campaigns smarter, more consistent and more effective.Pioneers of Marketo in France, we're with you every step of the way: from implementation to day-to-day operation, including auditing and training.🔧 Marketo implementation or redesign projects🧑‍💻 Day-to-day support (technical, functional, strategic)🎓 Operational and certification training🔍 Marketo instance audits🚀 Campaign delegation🧠 Marketo Office Hours (collective self-help and expertise sessions)Discover our Marketo Services
- **🤖 Lead generation through AI and automation** — Take advantage of artificial intelligence to detect intent, create content on the fly, and automatically qualify your leads.We help you implement intelligent lead generation and qualification mechanics by combining generative AI, data enrichment and sequence automation.🧬 Detecting weak signals with AI✍️ Real-time personalized content generation⚡ Automated scoring based on intent and interaction🧩 Integration into your marketing and CRM workflowsAutomate your lead generation intelligently

## Resources
- [Marketing strategy: Jon Miller’s rules for the new B2B playbook](https://merlinleonard.com/en/marketing-strategy-jon-millers-rules-for-the-new-b2b-playdbook/)

## Screenshots
- ![Merlin/Leonard is a Demandbase Certified Service Provider Partner.](https://assets.partnerfleet.app/5lc5znevo3nizct8yb0fk67mqslv)

## Testimonials
- "This coaching was a very rewarding experience. Sylvain understands our issues and provides a clear vision. He has a strategic approach and is able to share concrete examples of lead generation campaigns as well as major marketing trends. I particularly appreciate his in-depth knowledge of ABM techniques." — Clémentine Deniel, Head of Marketing & Communications
- "A big thank you for the quality of this training course, and for your availability and adaptability. The discussions were extremely enriching, both inspiring and concrete, notably on the evolution of our businesses, the possibilities offered by the ecosystem of solutions, and the media to follow to continue nourishing us. You also answered the team's very concrete questions with clarity and precision." — Maïlys Labarthe, Marketing Automation Manager