# Optimizely
> Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways.

Canonical page: https://partners.demandbase.com/partners/optimizely
Marketplace: Demandbase Marketplace
Last updated: 2025-08-27
Logo: https://assets.partnerfleet.app/butmrgu6pn786op4znnxdkjl2qnh

## At a glance
- Category: Content & Web Experience
- Demandbase Product: Demandbase for Marketing
- Website: [www.optimizely.com](https://www.optimizely.com/)

## Call to actions
- [Get a Demo](https://www.demandbase.com/demo-request/?utm_source=demandbase&utm_medium=website&utm_campaign=partner-listings-optimizely)

## About
At Optimizely, we're on a mission to help people unlock their digital potential. We equip teams with the tools and insights they need to experiment in new and novel ways. Now, your company can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler.​Now you can unlock decision making by turning consumer behaviors into actionable insights and recommendations you can use at scale. Unlock invention by bringing together creativity and science to continuously optimize and take risks with certainty. Unlock outcomes with flexible tools that help you not just improve incrementally, but get tangible, significant results for your business, and the people that matter most — your customers. With Optimizely, no matter your goals, no matter your industry, no matter your experience, there’s no limit to what you can do.

## Features
- **Optimizely and Demandbase** — Delivering targeted, relevant messages to your B2B buyers from the very beginning of the buying cycle leads to increased engagement, increased conversions, and greater customer loyalty. Most companies recognize that they need website personalization to achieve those results, but struggle with the complexity of developing and implementing a strategy, especially before visitors have shared contact information. As a B2B marketer, building your personalization strategy around key account segments allows you not only to focus your efforts on high-value prospects, but also to measurable impact buyer, even during the anonymous portion of the buying cycle.
- **Key Benefits** — Quickly build B2B audiences in OptimizelyEngage key audiences with targeted messagingTest and validate personalizationGet started fast

## Resources
- [Demandbase + Optimizely](https://drive.google.com/file/d/190AcqMOeyc2GkfLAiiDvGAiBCkbrP-N7/view?usp=sharing)

## Screenshots
- ![Optimizely](https://assets.partnerfleet.app/s75s5orr8jcysbgh54xjdjofoou7)
- ![Optimizely](https://assets.partnerfleet.app/wni3ywnlp7uuwtr5nexcw9y81otq)
- ![Optimizely](https://assets.partnerfleet.app/iv9jgj6lfx064gzb8bb0ex65c0v2)

## Permissions
- Account & Firmographic Data — Push to Partner — Campaign Targeting and Performance Analysis