# Informa TechTarget
> Generate More Pipeline and Revenue from Your ABM Investments with Demandbase + Informa TechTarget. 2025 Demandbase "Technology Partner of the Year."

Canonical page: https://partners.demandbase.com/partners/techtarget
Marketplace: Demandbase Marketplace
Last updated: 2026-03-02
Logo: https://assets.partnerfleet.app/t1be9xkx5wya7byt73s1i7v6gexk

## At a glance
- Category: Intent & Data
- Demandbase Product: Demandbase for Marketing
- Website: [www.informatechtarget.com](https://www.informatechtarget.com/)

## Call to actions
- **Get a Demo** — submit the contact form on https://partners.demandbase.com/partners/techtarget
- **Contact Informa TechTarget** — submit the contact form on https://partners.demandbase.com/partners/techtarget

## About
Two Intent Leaders. One Powerful Combination.Generate more pipeline and revenue when you leverage Informa TechTarget’s precise account- and person-level intent data and marketable buying group members in Demandbase One. Together, we help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.

## Features
- **Confidently identify & prioritize in-market accounts** — Imagine knowing exactly which accounts are in-market for your solutions before your competitors do. Informa TechTarget’s 1st-party account-level intent data combined with Demandbase’s 3rd-party intent signals empower you to focus your efforts on companies that are actively researching solutions like yours.
- **Uncover buying group members early in their journey** — 60% of companies leveraging B2B intent data struggle to identify the right decision-makers. Leverage Informa TechTarget’s directly observed and contextually relevant contact-level intent data to pinpoint the exact stakeholders and map their interests for smarter, more tailored engagement strategies.
- **Convert more buyer interest into pipeline** — It all comes down to influence. By fueling Demandbase One cross-channel ABM campaigns with Informa TechTarget’s permissioned buyer contacts and expert-crafted custom content, you’ll move buyers through their journeys with high-performing personalized messaging across paid ads, email, and content syndication.

## Resources
- [Account Intent Feeds Demandbase Integration Overview](https://techtarget.service-now.com/csm/en/account-intent-feeds-demandbase-integration-overview?id=kb_article_view&sysparm_article=KB0040073)
- [Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget](https://www.informatechtarget.com/product-sheet/generate-more-pipeline-and-revenue-from-your-abm-investments-with-demandbase-informa-techtarget/)
- [Using Informa TechTarget to Identify Active Buying Group Members from Demandbase Segments](https://techtarget.service-now.com/csm/en/using-informa-techtarget-to-identify-active-buying-group-members-from?id=kb_article_view&sysparm_article=KB0020191)

## Screenshots
- ![Using Informa TechTarget Intent Data with Demandbsae One](https://assets.partnerfleet.app/pql7b8xi76kkhu3fohjrag5xynxe)
- ![Informa TechTarget was named a Leader and a Customer Favorite in the 2025 Forrester Wave for B2B Intent Data Providers](https://assets.partnerfleet.app/9g78s4dwoc756qqqigf8iakesydq)
- ![Account List Creation](https://assets.partnerfleet.app/0j8vq0thjfun8aianrscnqnhkg8e)
- ![Engagement Minute Assignment](https://assets.partnerfleet.app/6k8r3gzluo7n0et0jqygu5s5c32w)
- ![Segment Creation](https://assets.partnerfleet.app/hqjaul02hv3h0iiy5qmbgb8prdig)
- ![Informa TechTarget is a Demandbase Technology Partner.](https://assets.partnerfleet.app/zyae0ny9lcjddvapt85i11p20kfx)
- ![Informa TechTarget: 2025 Demandbase "Technology Partner of the Year"](https://assets.partnerfleet.app/e9e665q4x65f4fylwy7glxp7py4r)
- ![Informa TechTarget](https://assets.partnerfleet.app/mx645xvlridm22tcb0k2ue6snwjs)

## Testimonials
- "Palo Alto Networks has been transforming our revenue process to focus on buying groups and change the way sales and marketing work together. By powering Demandbase One with Informa TechTarget’s precise intent data, including individuals driving that intent, we’ve achieved significant lift in identifying more cross-sell opportunities and larger overall deal sizes – critical for an org with our breadth of solutions." — Jeremy Schwartz, Senior Manager, Global Lead Management & Strategy

## Permissions
- Predictive Models & Segmentation — Pull from Partner — Account Intent Feeds
- Account Lists — Push to Partner — Prospect-Level Intent