# Turtl
> Combine content creation, personalization, and intent data with AI to drive pipeline and revenue.

Canonical page: https://partners.demandbase.com/partners/turtl-co
Marketplace: Demandbase Marketplace
Last updated: 2026-03-24
Logo: https://assets.partnerfleet.app/c1c3ykbb317m8idb4twgt3n0mg52

## At a glance
- Category: Content Syndication & LeadGen
- Demandbase Product: Demandbase for Marketing
- Website: [Turtl.com](https://Turtl.com)

## Call to actions
- **Contact Us** — submit the contact form on https://partners.demandbase.com/partners/turtl-co
- **Learn More** — submit the contact form on https://partners.demandbase.com/partners/turtl-co

## About
Turtl began as an idea and a few lines of code conceived by founders Nick Mason and Mark Sallows.It all started when they were working on a project at the University of Oxford. During this time Mark and Nick learnt about the many different psychological principles underpinning how we receive, process and store information.These learnings raise questions about the way many businesses and thought leaders present their ideas and messages. So much content still goes against the core principles of how we absorb and remember information to the detriment of how audiences engage with it.

## Features
- **Content Syndication to Lead Generation** — Hyper-Personalization at Scale: Don't just send one generic PDF; send 1,000 custom versions tailored to each account’s specific needs using Demandbase data.  Signal-Based Action: Use real-time data to see when a high-value account is engaging, then strike while the iron is hot.  

## Permissions
The two systems connect via API. Once linked, you can pull your Demandbase account segments directly into Turtl. From there, you use "tokens" (like name or industry) to automatically update your content for every account in your list

- Account Data — Push to Partner — Audience