# VML
> We create connected brands to drive business.

Canonical page: https://partners.demandbase.com/partners/vml
Marketplace: Demandbase Marketplace
Last updated: 2025-12-02
Logo: https://assets.partnerfleet.app/bjynu4j4bjy43l7cq0nvtwp7cvh4

## At a glance
- Demandbase Product: Demandbase for Marketing, Demandbase Advertising, Demandbase Data
- Services Expertise: Integrations, Operations, Strategy
- Office Locations: North America, EMEA, APAC, LATAM
- Website: [www.vml.com](https://www.vml.com/)

## Call to actions
- [Contact Us](https://www.vml.com/contact-us?service=348416&utm_source=partner&utm_medium=referral&utm_campaign=demandbase)

## About
At the intersection of creativity and innovation, our unified B2B practice brings a fresh perspective to global marketing.We believe that a specialism doesn’t mean a silo. B2B should not be confined to a world of B2B creativity, experience, or expectations. It should challenge the best B2C brands in terms of memorability, insight and connectivity – the creativity should be uncapped and the attention to detail in experience should be unrivalled. We don’t rely on a B2B division or sub-brand – it is built into the core of the agency. But we have built clear thought leadership in B2B. We know and respect the complexity of the buying groups, the timescales of B2B buying journeys and the realities of ‘preferred brand bias’. Our strategists, makers, coders and leaders work across both B2C and B2B. Because the B2B buyer today does not operate in a B2B silo – they build expectations everywhere and anywhere that they see cut-through ideas, excellent experiences and unmistakeable value. And, when B2B brands build connections, they secure a place at the top of the consideration list long before the competition for a sale. And then they leverage ABM, demand gen and digital connections to keep that place all the way through to sale.Learn more.

## Benefits
- **Account-Based Marketing** — Driving future-ready B2B strategies, combining advanced technology and innovative thinking to enable businesses to lead in a rapidly changing digital marketplace.
- **Demand Generation** — Complete customer journey strategy, creative and execution — from lead generation to qualified demand.
- **Revenue Enablement** — Strategically boosting sales performance by integrating insights and strategies to optimize the sales cycle and enhance revenue generation.
- **Business Strategy & Creative Development** — Tailoring unique identities for B2B brands, harnessing industry insights for market distinction and audience engagement in culture.
- **Ecosystems** — Harmonizing online and offline channels, creating integrated digital and physical environments for optimal B2B engagement.
- **Customer Experience** — Cultivating loyalty through personalized customer experiences driven by innovation. We create memorable, tailored interactions at every touchpoint, enhancing customer satisfaction and deepening brand engagement.

## Resources
- [Catching the Next Wave](https://bit.ly/3VFOzjf) — A fresh wave of B2B marketers is liberating themselves from the confines of conventional and uninspiring strategies for engaging with clients. This isn’t a mere imitation of their B2C counterparts; rather, it’s an expedition into the realm of profoundly emotional and enlightening concepts that establish a connection on a human level, transcending the boundaries of mere job designations.
- [The Secret of Successful ABM](https://bit.ly/4m8Hgvq) — The last decade has seen the growth of ABM to a point where some B2B marketers say, “All B2B marketing is account based marketing.” Big talk indeed, but how do you ensure that ABM delivers its full capabilities for your business? Let’s start with a simple truth: it's not accounts that buy from companies, it’s people. To earn the trust of buying groups and their influencers, your ABM needs to unearth insights about customers’ emotions and turn that data into actionable sales programs, at scale, with meaningful distinctiveness on an individual level. We can help you unlock the true potential of ABM, starting with this article.
- [Delivering Inspirational B2B Experiences](https://bit.ly/4nj4b81) — Inspired B2B brands connect with their customers on an emotional level through exceptional experiences – but many struggle to meet even their basic needs and build meaningful relationships. Silos and disparate technologies can also hinder progress. By empowering employees, streamlining processes, centralizing customer data and integrating systems, brands can accelerate transformational change. We've identified three challenges and offer solutions to help ambitious brands win, build solid foundations and bring inspiring ideas to life!'

## Screenshots
- ![VML is a Demandbase Certified Service Provider Partner.](https://assets.partnerfleet.app/ovqaclnluuf0xeoed4o7pi7i34hz)