# VWO
> Create & Test Account-Based Experiences with Demandbase & VWO

Canonical page: https://partners.demandbase.com/partners/vwo
Marketplace: Demandbase Marketplace
Last updated: 2025-08-27
Logo: https://assets.partnerfleet.app/p2dj4qzvif5k9hqkvlinyc8u0zt7

## At a glance
- Category: Content & Web Experience
- Demandbase Product: Demandbase for Marketing
- Website: [vwo.com](https://vwo.com)

## Call to actions
- [Get a Demo](https://www.demandbase.com/demo-request/?utm_source=demandbase&utm_medium=website&utm_campaign=partner-listings-vwo)

## About
VWO is an experience optimization platform that enables brands to improve their key business metrics by empowering them to easily run conversion optimization programs backed by customer behavior data.VWO and DemandbaseVWO is a comprehensive experience optimization platform, while Demandbase is a leading account-based marketing solution. This integration allows you to combine VWO’s testing and personalization capabilities with Demandbase’s third-party account data.With this setup, you can create personalized experiences for your key accounts, run targeted A/B tests to optimize those experiences, and conduct behavioral analysis to understand how these accounts interact with your site. This enables a more tailored and data-driven approach to account-based marketing.

## Screenshots
- ![Create custom segment in VWO utilizing Demandbase's Account data](https://assets.partnerfleet.app/xkcdd7ovcg7kgbfvc5ut9j0ikz68)

## Permissions
- Account & Firmographic Data — Push to Partner — Personalized Website