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CRM, Marketing Automation
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Developed by: Demandbase
Support Email: support@demandbase.com
About HubSpot
HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers. Demandbase's integration with HubSpot is specifically with Marketing Hub only.
HubSpot and Demandbase
CRM
Enables a variety of rich workflows for customers to enhance their analytics, derive valuable insights, target more efficiently, and build reporting that aligns with their own CRM data set and their GTM needs.
Through this native 2-way integration, you can achieve:
- Data consistency between HubSpot and Demandbase
- Visibility of Demandbase data in HubSpot CRM
- Full access to HubSpot CRM data for segmentation and reporting
- Complete view of accounts and the associated contacts and their activities within Demandbase
Marketing Automation
Allows customers to use cross-object filters to create segments not possible in traditional marketing automation, and automate multi-channel actions from one platform.
- Integrate Account Data: Combine data from multiple sources, map leads to accounts (L2A), and access account insights anywhere on the web.
- Analyze Account Engagement: Track engagement, score and prioritize accounts, and measure the impact of your ABM programs.
- Automate ABM: Scale ABM programs by automating multi-channel actions in response to account engagement or inactivity.
- Measure Performance: Connect the dots between your ABM programs and revenue.