Marketing Cloud Account Engagement Platform
Align Customer Journey Messaging in Real Time With Demandbase & Pardot
Description
Salesforce's Marketing Cloud Account Engagement Platform (Pardot) is the premiere B2B marketing automation suite that powers more sales.
Marketing Cloud Account Engagement Platform and Demandbase
Features
Benefits
Delivering a comprehensive account-based experience means powering messaging across every digital interaction in real time at scale. With Demandbase and Pardot, B2B marketing and sales teams can now:
- Incorporate engagement data from Pardot in Demandbase's predictive and scoring models
- Harness 1st & 3rd party data to create hypertargeted lists of buyers at your most important accounts
- Orchestrate dynamically personalized messages across the customer journey using channels such as the website, email, display ads, chatbots, social targeting and more
Integration Diagrams
Data
Predictive Models & Segmentation
Predictive Models & Segmentation
Data
Prospect & Engagement Data
Prospect & Engagement Data