Marketing Cloud Account Engagement Platform

Salesforce's Marketing Cloud Account Engagement Platform (Pardot) is the premiere B2B marketing automation suite that powers more sales.

Delivering a comprehensive account-based experience means powering messaging across every digital interaction in real time at scale. With Demandbase and Pardot, B2B marketing and sales teams can now:

• Incorporate engagement data from Pardot in Demandbase's predictive and scoring models
• Harness 1st & 3rd party data to create hypertargeted lists of buyers at your most important accounts
• Orchestrate dynamically personalized messages across the customer journey using channels such as the website, email, display ads, chatbots, social targeting and more