Oracle Eloqua

Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

Oracle Eloqua and Demandbase

Demandbase understands buying signals from Eloqua to incorporate them into its predictive models, engagement minutes scoring and audience building and extension capabilities.

Additionally, customer can align data such as 1st party, 3rd party, intent, activities, and more to define an audience and send it to Eloqua to deliver a consistent account-based experience which mirrors the website, digital display, chat, and other digital touch points.