PathFactory
Remove Friction in B2B Marketing & Sales With PathFactory & Demandbase
Description
Accelerate nurture, improve win rates, and understand content performance with PathFactory's intelligent content platform
In a digital-only world, remove friction by delivering the intelligent content experiences and engaging virtual events your customers need while understanding their content consumption.
PathFactory and Demandbase
Demandbase's wealth of first, third and proprietary data can be brought to bear in creating personalized account-based experiences in PathFactory designed to support a unified customer experience across the entire buyer's journey that reduces friction and accelerates conversion.
Features
Marketing uses this integration to
- Personalize PathFactory landing page experiences with Demandbase account attributes such as company name, industry or geography
- Leverage Site Analytics to align with sales on accounts that have consumed certain pieces of content for a more personalized follow up experience
Sales uses this integration to
- Enhance messaging to specific account lists by linking to an entire content experience versus attaching multiple one-pagers to an email
- Prioritize account outreach based on their PathFactory content consumption and DB1 journey stage
Resources
Media
Integration Diagrams
Data
Account & Firmographic Data
Account & Firmographic Data
Data
Customize Content Experience
Customize Content Experience