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PFL

Give You Target Accounts the Human Touch With PFL & Demandbase

Categories
Direct Mail / Gifting, Sales Engagement Platform
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Support

Developed by: PFL Support

Support Email: partners@pfl.com

About PFL

PFL delivers authentic human experiences by orchestratingimpactful direct mail in an ecosystem fueled by data.We bring the measurement, personalization, and predictability we expect from digital to direct mail. We amplify growth for businesses, and we have a proven track record of doing this for some of the biggest brands in the world.

Our Hybrid Experience Platformintegrates with our customers current systemsand listens for intent signals—behavioral data—to influence the timing and content for our customers most effective channel…direct mail.  

"We started partnering with PFL because we really wanted to figure out how to get through the clutter of all the noise to get people’s attention."
Gretchen Swan, Principal Marketing Program Manager at Paycor

PFL and Demandbase

Orchestrate PFL Sending with Demandbase One

Data from the Demandbase One platform flows to Salesforce. Automate PFL direct mail campaigns by adding people to SFDC campaigns which trigger sending.

  • Engage MQA accounts with Meeting Generator campaigns
  • Trigger eGifts after a meeting takes place
  • Pair virtual experiences with physical brand experiences
  • Send new customers welcome gifts