Mobilizing Account Based Marketing for a Better Tomorrow
Mobilizing Account-Based Marketing for a better tomorrow- a specialist in Demandbase One.
Description
ABM for Good™ provides pro bono marketing projects to help nonprofits leverage the power of Account-Based Marketing (ABM). Building on the decades of ABM experience of its leaders and volunteers, ABM for Good focuses specifically on helping small and medium-size nonprofits grow investment, impact, and influence in areas including civic engagement, community development, and sustainability. Recognizing the unique challenges faced by nonprofits, ABM for Good offers tailored marketing strategies, tools, and hands-on support that focus on strengthening high-value relationships with their most important corporate sponsors, partners, and donors.
Benefits
Our Story
B2B marketing veterans Rob Leavitt and Keith Pranghofer founded ABM for Good in 2025, driven by the potential of applying strategic marketing expertise to accelerate positive social impact. Leveraging their backgrounds in business, nonprofits, consulting, and partnerships, they are mobilizing a network of experienced professionals to volunteer their Account-Based Marketing skills with nonprofit organizations in need.
How ABM Enables Impact
- Identify potential partners that align with nonprofit organizations' mission and offer the best potential for long-term support and collaboration.
- Map the best ways to connect and build, nurture, and strengthen ongoing relationships
- Develop multi-channel campaign plans to engage target organizations and build mutually beneficial relationships.
- Create tailored messaging that speak directly to potential partners' specific interests, goals, and requirements.
- Understand decision making teams and influencers to personalize outreach and increase effectiveness.
- Define success metrics to measure progress and impact.
Get Involved
- Volunteers: Looking to give back? Ready to apply ABM for Good? Please complete our form to explore the opportunity.
- Nonprofits: Looking for expert support? Does ABM for Good seem like a fit? Please complete our form to start the conversation.
- Companies: Interested in supporting ABM for Good? Have capabilities and expertise to contribute? Please complete our form to explore what’s possible.
