Audyence
Audyence is the industry's only B2B demand marketplace for cost-per-lead inventory.
Description
Audyence is the first B2B demand marketplace for cost-per-lead inventory.
Audyence is the first programmatic platform built specifically for cost-per-lead demand generation. It centralizes campaign planning, purchasing, activation, and performance management across a transparent marketplace of publishers and demand suppliers, giving marketing teams a single system of record for B2B demand.
The platform sits downstream of account intelligence platforms like Demandbase, turning intent signals, buying group strategy, and target account insights into real, measurable demand at scale. Reach up to 1B+ professionals across 150 industries with your choice of more than 30 B2B publishers.
By removing opaque broker networks and intermediary markups, Audyence meaningfully reduces the costs to generate demand while providing full transparency into lead sources, pricing, and performance. Marketers can plan campaigns, allocate budgets, launch programs, and optimize performance in one unified platform.
The platform sits downstream of account intelligence platforms like Demandbase, turning intent signals, buying group strategy, and target account insights into real, measurable demand at scale. Reach up to 1B+ professionals across 150 industries with your choice of more than 30 B2B publishers.
By removing opaque broker networks and intermediary markups, Audyence meaningfully reduces the costs to generate demand while providing full transparency into lead sources, pricing, and performance. Marketers can plan campaigns, allocate budgets, launch programs, and optimize performance in one unified platform.
A powerful data backbone supports real-time optimization, fraud detection, and precision targeting, while automated workflows dramatically reduce operational friction—cutting campaign launch timelines by up to 95%.
The platform also includes built-in lead management and governance, with automated lead validation, qualification, and de-duplication to ensure only high-quality data enters your marketing and sales systems. Unlike traditional lead processing platforms, these capabilities are included natively in Audyence, with no platform fees and no per-lead processing charges.
The result is faster execution, greater transparency, cleaner data, and materially improved operational and pricing efficiency.
Audyence is where B2B demand strategies actually get executed.
Audyence. Demand Innovation.
Audyence. Demand Innovation.
Features
Platform Features and Benefits
· Programmatic, CPL-Based Marketplace
The only programmatic infrastructure purpose-built for B2B paid demand, providing transparent, direct access to vetted publisher supply on a true cost-per-lead model.
The only programmatic infrastructure purpose-built for B2B paid demand, providing transparent, direct access to vetted publisher supply on a true cost-per-lead model.
· Granular Publisher-Level Controls
Activate, test, and optimize at the publisher level with full transparency into pricing, volume, and performance to drive structured test-and-learn optimization.
Activate, test, and optimize at the publisher level with full transparency into pricing, volume, and performance to drive structured test-and-learn optimization.
· Accelerated Deployment (48-Hour SLA)
Volume availability and bid recommendations delivered within 24 hours; campaigns activated within the next 24, enabling rapid iteration cycles.
Volume availability and bid recommendations delivered within 24 hours; campaigns activated within the next 24, enabling rapid iteration cycles.
· Structural Cost Efficiency (Up to 47% Lower CPLs)
Automation and direct marketplace access remove intermediaries, driving materially lower CPLs versus industry benchmarks, with incremental efficiencies via preferred deal constructs.
Automation and direct marketplace access remove intermediaries, driving materially lower CPLs versus industry benchmarks, with incremental efficiencies via preferred deal constructs.
· API-First Integrations (Demandbase + MAP)
Native Demandbase API integration and direct MAP connectivity enable seamless audience activation, lead routing, and closed-loop performance measurement.
Native Demandbase API integration and direct MAP connectivity enable seamless audience activation, lead routing, and closed-loop performance measurement.
· Full-Fidelity Performance Reporting
Comprehensive real-time reporting across publisher, campaign, asset and program levels, designed to meet marketing, revenue operations, and finance requirements.
Comprehensive real-time reporting across publisher, campaign, asset and program levels, designed to meet marketing, revenue operations, and finance requirements.
· Double-Touch Programs + 17-Step Lead Validation Framework
Multi-touch engagement options combined with a structured 17-step verification process to improve data integrity and downstream conversion rates.
Multi-touch engagement options combined with a structured 17-step verification process to improve data integrity and downstream conversion rates.
· No Platform Fees (Including Data Validation)
Built-in validation workflows eliminate the need for third-party data verification vendors, reducing operational overhead and total cost of ownership.
Built-in validation workflows eliminate the need for third-party data verification vendors, reducing operational overhead and total cost of ownership.
· Real-Time Campaign Optimization
Direct in-platform control over budgets, publisher allocations, pacing, and optimizations, removing dependency on managed-service workflows.
Direct in-platform control over budgets, publisher allocations, pacing, and optimizations, removing dependency on managed-service workflows.
· Pre-Launch CPL & Availability Modeling
Predictive modeling prior to activation enables forecast accuracy, pre-spend benchmarking, and proactive budget optimization.
Predictive modeling prior to activation enables forecast accuracy, pre-spend benchmarking, and proactive budget optimization.
Resources
Media
Testimonials
Integration Diagrams
Data
Active and Intent-Based Account Lists
Active and Intent-Based Account Lists
Data
Qualified and Verified Engaged Leads
Qualified and Verified Engaged Leads