Factors.ai
Factors.ai helps identify high-intent companies, decode customer journeys, and measure marketing ROI so you can drive more pipeline with less spend.
Description
Factors.AI is your ultimate destination for enhancing B2B marketing strategies, leveraging cutting-edge tools and insights. Specializing in marketing analytics, account identification, and workflow automation, Factors.AI helps over 200 teams optimize their outreach and pipeline. Their flagship features include Intent Capture, which consolidates cross-channel intent signals and marketing data, and Account Intelligence to segment and analyze high-intent accounts effectively. Additionally, Factors.AI's LinkedIn AdPilot doubles your ROI through streamlined campaign optimizations. The brand excels in workflow automation, enabling the seamless execution of everyday go-to-market tasks across platforms like CRM and MAPs. Their comprehensive analytics and attribution solutions deliver valuable insights into the effectiveness of your campaigns, helping to reduce costs and maximize return on ad spend (RoAS). Factors.AI also offers an array of resources, from blogs and podcasts to guides, ensuring you stay at the forefront of B2B marketing trends and best practices. Embrace a data-driven approach to marketing with Factors.AI and elevate your business performance.
Features
About Demandbase and Factors integration
This integration can be used to identify anonymous website visitors with Demandbase’s
account intelligence data in Factors and tie it with buyer journeys across all touchpoints
to improve ABM and Ads ROI.
account intelligence data in Factors and tie it with buyer journeys across all touchpoints
to improve ABM and Ads ROI.
Marketing uses this integration to
- Identify companies visiting the website, integrate holistic GTM data, and capture intent signals at all marketing touchpoints.
- Score, segment, and analyze accounts and their journeys with advanced website analytics enriched with B2B firmographic context.
- Measure the true ROI of LinkedIn with view-through attribution to pipeline/revenue.
- Improve LinkedIn Ads efficiency with frequency capping and intent-based campaigns.
- Improve Search Ads ROI by providing traffic-level ICP feedback to Google / Bing.
- Understand which campaigns and content contribute to pipeline/revenue.
Sales uses this integration to
- Get customized real-time alerts into Slack / Teams for SDRs and AEs.
- Prospect warm leads by focusing on high-fit, high-intent accounts.
- Monitor activities from opportunities and lost deals to revive them.
- Personalize sales outreach based on account intelligence and activities.
Media
Integration Diagrams
Data
Demandbase Firmographics
Demandbase Firmographics
Data
Factors.ai Buyer Journeys
Factors.ai Buyer Journeys