We help B2B tech brands scale with Demandbase Account-Based Marketing

B2B tech marketing agency specializing in public relations, content marketing and growth marketing. We help tech brands crush their PR and marketing goals.

Description

Firebrand is the PR and growth marketing partner for tech brands in the AI era. We help technology companies navigate the new rules of PR and marketing to realize their full growth potential. Using the latest PR, content marketing, SEO, GEO, and paid media techniques, we build awareness, pipeline and value for our clients. Through our seasoned team, rich partner ecosystem, strong connections and relentless devotion to advancing best practice, we generate the right results to drive growth. Firebrand is headquartered in San Francisco, CA, with specialists and experts across the US.

Benefits

Integrated Marketing Excellence

Leverage a seamless blend of public relations, digital marketing, and content strategies tailored for tech startups. This integrated approach drives media coverage and fuel audience engagement, helping you outshine competitors and achieve measurable pipeline growth.

Data-Driven Impact

Benefit from campaigns built on advanced analytics and AI-enhanced targeting. Our approach delivers clear, quantifiable results—from increased lead quality to higher conversion rates—ensuring every marketing dollar works harder for your growth.

Enhanced Brand Leadership

Elevate your executive visibility and brand reputation with expert guidance in thought leadership and influencer engagement. Stand out in the competitive tech landscape and build lasting credibility with your target audience.

Resources

Benchmark Your Content Marketing Strategy

Benchmark Your Content Strategy in Minutes

Tech brands are producing more content than ever. Without a formal content strategy, you risk burning time instead of building pipeline. But how good is your content strategy?

Whether you’re just laying the groundwork or have a full-funnel program, our B2B Content Maturity Assessment helps you pinpoint where your content strategy is today — and the steps to take it to the next level.

After answering a few quick questions, you’ll receive:

A custom content maturity score weighed across six categories
A personalized action plan with tailored advice to uplevel your content strategy

Ready to see how your content strategy stacks up? Take the free assessment today.

High-Impact Content Marketing

Fuel Your Funnel with Content That Converts

Shorten sales cycles, stand out in a crowded market, and maximize your content resources with this actionable, data-backed content marketing guide crafted specifically for B2B tech brands.

Inside, you’ll learn how to:

Craft content strategies that fuel the entire buyer journey
Scale content operations without overloading your team
Convert more leads into pipeline — and pipeline into revenue
Align content efforts with PR, SEO, and paid media for maximum lift

Do more with your content and build a more robust pipeline. This comprehensive guide has the benchmarks, strategies, and best practices you need to succeed.

The Guide to Google Ads for B2B Tech Brands

Boost your Pipeline & Grow your Brand with Google Ads Done Right

Learn how to exponentially grow brand awareness, generate quality leads, and increase sales in this comprehensive B2B Google Ads guide, crafted specifically for tech brands.

This 20-page guide is jam-packed with everything from B2B Google Ads strategy to benchmarks and reporting.

Whether you are just getting started on your GAds journey or are a seasoned pro, our approach and vital insights are aimed specifically at B2B tech advertising so you can succeed in 2025 and beyond.

Media

Testimonials

Chandra Sekar
CMO, AppOmni

Many PR firms claim to be integrated marketing and PR firms but rarely live up to that claim. Firebrand defines integrated PR and marketing with competencies that span PR, web content, search marketing and optimization, and social media.
Abby Guha
Senior Vice President, Product & Customer Marketing, Yubico

Firebrand has been a strong strategic content partner over the years and we’re seeing tangible marketing success as a result of our close collaboration. The team brings great ideas forward and has become, in essence, an extension of the Marketing organization that continues to demystify key topics in cybersecurity with a goal to make the internet safer for individuals and businesses alike.
Clinton Bonner
VP of Marketing, Launch by NTT DATA

I’m a big fan of this team. They do excellent work from content, to campaigns, to earned media. Solid, solid team at Firebrand.

Links

Find us on LinkedIn