G2

Create intent-driven ABM campaigns with G2 + Demandbase.

Description

G2 is the world’s largest and most trusted tech marketplace, helping 60 million every year make market software decisions based on authentic peer reviews. People can discover, review, and manage the software they need to reach their potential.

Features

G2 and Demandbase

Discover accounts researching you on G2. Build audiences and target your high-intent accounts through Demandbase.

G2 Buyer Intent surfaces accounts showing interest in your product, category, and competitors across G2.com.
Accounts are mapped to corresponding accounts in your Demandbase instance.
Custom audiences of these accounts + contacts dynamically populate and bucket accounts into their appropriate Journey Stages.
Demandbase helps you optimize performance with testing and measurement for creative, messaging, and offers.

Explore the Integration Guide to learn more.

Resources

Kibo Finds and Converts More Accounts with G2 + Demandbase

The ABM Consult Webinar

The ABM Buyers Guide

How Intent Data Shapes the Path to Revenue

Media

Testimonials

Justin Berger - Kibo
Sr. Director, Demand Generation

We have a bunch of segments built which include our demographics scoring, G2 intent data, and Demandbase. We plug those accounts into Demandbase to spend dollars while our SDRs prospect them. We then advertise to [those accounts] to create marketing qualified leads...G2 intent data has allowed us to narrow our focus and be more intentional and strategic. RESULTS: 2.9x increase in bottom-funnel conversions

Integration Diagrams

Data

Demandbase Intent

Data

G2 Intent

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