Gmail
Make Sales Activity a Seamless Contributor to Your Predictive Models Success
Description
Gmail is email that's intuitive, efficient, and useful.
Gmail and Demandbase
Demandbase's integration with Gmail ensures that all sales activity on Exchange - email communications & meetings - are never missed due to lack of CRM adoption. All sales and marketing users elected to this feature will no longer need to ensure their communications & meetings are being added to Salesforce for activity tracking.
It also ensures that your predictive models are operating at their fullest potential by incorporating person to person interactions alongside other signals like intent, engagement, deal history or ICP fit.
