LinkedIn Demandbase Partner Program

Research Your Buying Team & Target Them With LinkedIn & Demandbase

Description

Demandbase’s integration with LinkedIn allows marketers to automate high-impact advertising plays for LinkedIn ads using Demandbase’s proprietary data and technology. Marketers are able to build custom, dynamic account and contact lists using 1st party customer data and 3rd party technographic, firmographic, and intent data and push those lists to LinkedIn to be used in LinkedIn campaigns.

Features

Benefits

Demandbase is an end-to-end, Go-to-Market platform that helps marketing and sales find, engage, and close the accounts that matter through data, engagement channels, personalization, and advanced analytics. Demandbase’s integration with LinkedIn helps marketers:

Identify and segment accounts and contacts using 1st and 3rd party data. Customers can use 1st and 3rd party data (CRM, sales stage, website, intent, predictive, technographics, sales signals, etc) to create, segment and action upon precise account or contact lists across all of their channels.
Automate dynamic account and contact targeting. Customers can push account and contact lists to LinkedIn Campaign Manager to be used with any campaign type, and lists will update automatically based on rules in Demandbase to ensure the right customers are receiving the most relevant messaging.
Include LinkedIn in cross-channel ABM programs. Easily include LinkedIn as a channel alongside ABM programmatic display campaigns.

LinkedIn Marketing Solution

Target Your Buying Team on LinkedIn to Align Your Account-Based Experiences & Messaging

Orchestrate cross-channel marketing campaigns which include LinkedIn Ads
Automate LinkedIn Ad targeting using data sourced across the marketing & sales tech stack to target the right buyers at the right accounts at the right time
Drive relevant interactions to improve engagement & usher accounts through buyer journey stages

LinkedIn Sales Navigator

Via Demandbase Chrome Extension

See actionable account insights on any web page you visit.

Get instant access to predictive scores, account dashboards, recent emails, most engaged people, and more.
Use it in Salesforce, LinkedIn, Gmail to immediately see account insights, or anytime you’re browsing the internet.
Take immediate action across partners such as Salesloft, Outreach, Salesforce or actions within Demandbase

Media

Testimonials

Bryant Pulecio
Director Web & Digital Strategy at Deep Instinct

One of the things I love most about Demandbase is the integration with LinkedIn. We customize our ads based on where an account is in the buyer journey. With the daily audience sync from Demandbase to LinkedIn, we’re now able to run ads based on journey stage on both platforms, and then use LinkedIn personas to zero in on the right people, as well. It’s been a game changer!

Integration Diagrams

Data

Contact & Company Data

Data

Campaign Targeting