Marketo
Marketo Engage specializes in customer engagement over complex B2B buying journeys.
Description
Marketo's engagement platform helps marketers master the art and science of marketing through the Adobe Experience Cloud.
Marketo and Demandbase
Demandbase understands buying signals from Marketo to incorporate them into its predictive models, engagement minutes scoring and audience building and extension capabilities.
Additionally, customers can align data such as 1st party, 3rd party, intent, activities, and more to build an audience and send it to Marketo to deliver a consistent account-based experience which mirrors the website, digital display, chat, and other digital touch points.
Integration Diagrams
Data
Predictive Models & Segmentation
Predictive Models & Segmentation
Data
Marketo Contacts & Engagement Data
Marketo Contacts & Engagement Data