Demandbase intelligence + Roku CTV signals
The Demandbase + Roku solution combines Demandbase account intelligence with Roku CTV engagement patterns and signals. For better ad placement, smarter sequencing, and more relevant experiences.
Description
Roku was founded in October 2002 and is based in Los Gatos, California. Roku is a leading streaming platform that allows you to watch movies, TV shows, and live broadcasts on your TV. It brings together various apps (like Netflix, Hulu, and YouTube) and free ad-supported networks into a single, easy-to-use interface.
Features
Better ad placement
Align CTV campaigns with content environments associated with stronger account engagement
Smarter sequencing
Use content environment insights to inform cross-channel retargeting and frequency strategies
More relevant experiences
Tailor creative and landing page experiences to align with content context.
Media
Integration Diagrams
Data
Account Data
Account Data
Data
CTV signal
CTV signal