Intent-Driven ABM Assets
TechniQ turns Demandbase intent signals into high-impact ABM assets.
Description
TechniQ helps Demandbase customers turn intent data into ABM assets that convert.
Through our Connected Intelligence model, we bridge the gap between the problems your prospects are trying to solve - and how you uniquely can solve them. We map Demandbase intent signals to your solution architecture, revealing where your portfolio aligns with the intent of each account - and create launch-ready ABM assets based on this alignment.
Some of our unique ABM assets include:
Through our Connected Intelligence model, we bridge the gap between the problems your prospects are trying to solve - and how you uniquely can solve them. We map Demandbase intent signals to your solution architecture, revealing where your portfolio aligns with the intent of each account - and create launch-ready ABM assets based on this alignment.
Some of our unique ABM assets include:
- Application Stories
- Peer-Spectives
- SPIN eBooks
- Diagnosis to Plan Workbooks
- 30-Day Sales Proof Charter Kits
Whether you're launching your first ABM program or scaling a mature Demandbase motion, TechniQ ensures you can act on intent immediately, show up with relevance, and convert more of the accounts that matter most.
Benefits
Connected Intelligence
Connected Intelligence links your target accounts' priorities with how your solutions uniquely address them. TechniQ maps intent signals to your solution architecture, showing exactly where your offerings match each account's current needs. This reveals where account priorities, product fit, and timing align - the foundation for messaging and assets.
ABM Assets
We align Demandbase intent with your products and solutions to create tailored ABM assets. Each asset shows prospects how your offering uniquely solves the specific problems they're facing right now.
Key Account Insights for Sales
We generate Key Account Insights Reports by combining Demandbase intent signals with open-source data about each target account. Our clients call these "Sales and Marketing CliffsNotes." Each report surfaces what the account is prioritizing right now: the problems they are trying to solve, why those problems matter, and exactly how your products align. It also includes buying committee SMIMs - ensuring Sales and Marketing stay aligned on who to target, what messages resonate, and which campaigns to prioritize.
