Informa TechTarget

Generate More Pipeline and Revenue from Your ABM Investments with Demandbase + Informa TechTarget

Description

Two Intent Leaders. One Powerful Combination.
Generate more pipeline and revenue when you seamlessly leverage Informa TechTarget’s precise account- and person-level intent data and marketable buying group members in Demandbase One. Together, we help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.

Features

Confidently identify & prioritize in-market accounts

Imagine knowing exactly which accounts are in-market for your solutions before your competitors do. Informa TechTarget’s 1st-party account-level intent data combined with Demandbase’s 3rd-party intent signals empower you to focus your efforts on companies that are actively researching solutions like yours.

Uncover buying group members early in their journey

60% of companies leveraging B2B intent data struggle to identify the right decision-makers. Leverage Informa TechTarget’s directly observed and contextually relevant contact-level intent data to pinpoint the exact stakeholders and map their interests for smarter, more tailored engagement strategies.

Convert more buyer interest into pipeline

It all comes down to influence. By fueling Demandbase One cross-channel ABM campaigns with Informa TechTarget’s permissioned buyer contacts and expert-crafted custom content, you’ll move buyers through their journeys with high-performing personalized messaging across paid ads, email, and content syndication.

Resources

Demandbase + Informa TechTarget: Better Together

Demandbase + Informa TechTarget: Integration Brief

Demandbase + Informa TechTarget Press Release

Account Intent Feeds Demandbase Integration Overview

FAQs: Account Intent Feeds and Demandbase

Using Priority Engine to Identify Active Buying Team Members from Demandbase Segments

Media

Testimonials

Jeremy Schwartz
Senior Manager, Global Lead Management & Strategy

Palo Alto Networks has been transforming our revenue process to focus on buying groups and change the way sales and marketing work together. By powering Demandbase One with Informa TechTarget’s precise intent data, including individuals driving that intent, we’ve achieved significant lift in identifying more cross-sell opportunities and larger overall deal sizes – critical for an org with our breadth of solutions.

Integration Diagrams

Data

Account Lists

Predictive Models & Segmentation

Data

Priority Engine Intent Data Platform

Account Intent Feeds