TrustRadius

TrustRadius is the most trusted review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique story through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com.
“We had access to intent data from other review sites, but it was never used for ABM. The relevance of the data from TrustRadius makes their intent data super impactful.” - Growth Marketing Director, LogicMonitor

TrustRadius and Demandbase

We provide the most high-fidelity intent signals on the market. Our downstream intent data represents buyers researching your product, your competitors, and relevant categories on TrustRadius. Through our integration with Demandbase, marketers can use downstream intent data in their engagement models to create segments of in-market buyers for marketing and sales targeting and outreach.

With TrustRadius and Demandbase, you can:

1. Create account lists of companies showing specific intent about your product, your competitors, or your category

2. Combine TrustRadius intent with other intent sources and Demandbase filters to refine your account lists

3. Score intent activities with engagement minutes to see which accounts are showing the most intent

4. Get deal intelligence of account engagement on TrustRadius for your sales team to action on

You can access product comparison intent data for free in the Demandbase platform. Reach out to your Demandbase contact to learn more.